Pulse Social Club
Pulse Social Club is a modern Pilates studio in Dubai designed to redefine movement, wellbeing, and community.
The brand blends fitness with a contemporary, lifestyle-driven approach, creating a space where people come not only to train, but to connect and feel inspired.
For this project, I developed a clean and elevated visual identity that reflects the studio’s philosophy: movement with intention, strength with elegance, and wellness as a social experience.
The visual identity is built precise forms, with circular shapes used as a core graphic element to evoke motion within a static design. These circles represent breath, rhythm, and the controlled flow of Pilates, creating a sense of movement even in stillness.
Combined with a soft, modern palette and clean typography, the system reflects strength, balance, and elegance.
The result is a cohesive and elevated identity that positions Pulse Social Club as a fresh, design-driven space within Dubai’s wellness scene, capturing both the discipline and the beauty of intentional movement.