PUDDY
Puddy is a rice pudding brand, but not in a predictable or nostalgic way. We want to communicate emotional comfort with personality: a brand that feels warm, human and calming, while still being playful, modern and slightly unexpected.
Puddy is about slowing down, enjoying simple pleasures and finding comfort in small moments, without becoming bland, childish or overly cute.
At its core, the brand aims to feel:
- Comforting but confident
- Playful but grounded
- Simple but full of character
