ARTFUL BLEND
Artful Blend is a contemporary café and casual eatery in East London, known for its creative approach to comfort food and specialty coffee.
My work focused on redefining the brand’s visual language through a minimalist yet expressive system that captures its urban character.
The result is a bold, cohesive identity that feels modern, approachable, and distinctly Artful Blend.
The brand sought a refined visual identity that could reflect its evolution from a neighbourhood coffee shop to a modern, design-led “creative kitchen.”
The project included the development of a new logo, iconography, illustration style, colour palette, and packaging direction, all built around the idea of blending creativity with everyday culture.