ALMORANZA
Almoranza is a contemporary brand rooted in the heritage of Spanish dance, created to celebrate movement and artistic identity through a refined visual language.
The project reinterprets traditional elements, such as the castañuela and the fluidity of the bailaor’s gestures, through a minimalist, modern aesthetic that connects culture with design.
For this brand, I developed a complete visual identity system built around clean forms, symbolic shapes, and a strong sense of motion.
The logo, colour palette, and graphic language were designed to evoke both precision and expressiveness, reflecting the duality of discipline and passion that defines Spanish dance. And we maintained the characteristic orange the brand had.
The result is a timeless identity that bridges tradition and modernity, capturing the essence of Almoranza through an elegant, contemporary lens.
A COMPÁS
A Compás is a castañuelas training project born from the same artistic foundation as Almoranza.
Both brands share a unified visual structure, a minimalist, symbolic logomark and a clean typographic style, while A Compás introduces its own colour palette to establish a clear, individual identity.
Created to celebrate rhythm, technique, and the expressive tradition of the castañuelas, A Compás brings a modern approach to an art form rooted in Spanish heritage.
The visual identity highlights movement, precision, and musicality, translating the essence of the instrument into a contemporary graphic language.
The result is a cohesive yet distinct identity: connected to Almoranza through shared DNA, but standing confidently on its own as a brand dedicated to teaching, preserving, and elevating the craft of castañuelas performance.